Artists and entrepreneurs have a lot in common.
Both seek to change the world in some small way by using their talents and creative vision. For a long time businesses shunned too much creativity and focused on numbers and dry logic. Luckily however, there is a movement emerging that creativity into building a businesses.
It has become obvious with pioneers like Steve Jobs that being rebel minded, risk taking and wildly creative can lead to incredibly successful and world changing products. Some artists have shunned doing too much business out of the old fear that it would compromise the artistic vision and make the artist a 'sellout'. However more artists are beginning to realize that if they integrate entrepreneurial practice into their artistic vision their artwork can reach farther, be more impactful and sustain the cost of living for the artist.
In todays digital age anyone can start a business. Services like Society 6 and Zazzle has made it easy for artists to make their artwork available for purchase to people around the world. Social networks like Pintrest, Tumblr, Instagram and facebook has made it possible for artists to reach a global audience of like-minded people. Making a business out of your artwork does take time, dedication and a structured approach and if you're not into business it can be difficult to know where to start.
The following selection of books are ment to help artists expand their horizons to see new ways of making their artwork a sustainable way of life.
The Lean Startup
The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
Based on the wildly popular creative tool Business Model Canvas. It offers a creative way to sketch out a business idea and see how the pieces fit together. It makes you consider all aspects of your venture and see it clearly from the top. The Book is very nicely designed and uses a lot of creative techniques to simply some complex ideas and presents them in a practical way for you to use in developing your business venture. Read the first 72 pages for free at http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf:
The Startup Owner's Manual
The Step-By-Step Guide for Building a Great Company
This book really is handy to have when you need direction on how to maintain and run your business. Each chapters pertains to a certain challenge or process in a startups life. Being an artist professionally really is like managing a business and Startup the Owners Manual provides concrete steps and checklists of how you progress through common stages.
Steve Blank the Author of the The Startup Owner's Manual is connected to both Alex Osterwalder and Eric Reiss, the authors of the two previous books. Their theories meld together and Steve Blank in particular does a great job of connecting the ideas of all three books through presentations available free on Youtube!
The War of Art
Break Through the Blocks and Win Your Inner Creative Battles
A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. hat keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Bestselling novelist Steven Pressfield identif ies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.
Tap Your Inner Power and Create Your Life's Work
The follow-up to his bestseller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice. "You don't need to take a course or buy a product. All you have to do is change your mind." --Steven Pressfield When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own. . The passage from amateur to professional is often achieved via an interior odyssey whose trials are survived only at great cost, emotionally, psychologically and spiritually. We pass through a membrane when we turn pro. It's messy and it's scary. We tread in blood when we turn pro.. What we get when we turn pro is we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and live out.